Achieve market dominance by highlighting a premium positioning
brands on the search "Senior mobile phone"
share of voice on search "Senior mobile phone”
best sellers in the “Senior mobile phones” category
Contexte
On Amazon UK, Doro was operating in a highly competitive environment, dominated by low-cost, often Chinese, brands with strong price pressure. Despite offering high-quality products, the brand struggled with low visibility and a lack of clear differentiation.
Bizon’s objective was to boost Doro’s visibility on Amazon UK, highlight its premium positioning, and build a structured strategy for European expansion.
Our action plan
Market and competitor analysis:
Study of shopping behaviour on Amazon UK
Identification of key differentiators: product quality, senior-friendly features, and brand awareness
Brand Content optimisation: A+ pages, Brand Store, premium visuals, and SEO-optimised content.
Implementation of a product variation strategy to maximise presence on search results pages.
Full-funnel media activation focused on conversion: Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
Adaptation of the strategy for France, Germany, and Italy with localised content and country-specific targeting.
The results
Thanks to a 360° retail approach, Doro successfully transformed its presence on Amazon UK and kickstarted a successful European expansion. By combining content strategy, catalogue optimisation, and Retail Media campaigns, the brand managed to stand out in a highly competitive market while reinforcing its premium identity.
brands on the search "Senior mobile phone”
share of voice on search "Senior mobile phone”
best sellers in the “Senior mobile phones” category
