360 media activation for Eukanuba
of traffic comes from ads campaigns
growth in global sales in 7 months
of "New to Brand" sales vs. 35% before
Context
Despite being a market leader in the petfood industry, Eukanuba was struggling to expand its buyer base. Indeed, the brand's presence on Amazon for over 15 years and successful use of Amazon Ads with a high ROAS did not translate into a wider audience...
The challenge for Bizon was therefore to find a way to identify and overcome the obstacles standing in the way of the brand, in order to adopt the ideal strategy for attracting new customers and stimulating Eukanuba's growth on the marketplace.
Our action plan
Analysis and revision of all brand content
Management of out-of-stocks using Brand Metrics and Brand Analytics to eliminate their negative impact on results
Deployment of a top-of-funnel strategy to target users looking for generic keywords or competing products
Injection of 300 to 800 keywords to open up new avenues for customer acquisition
Development of Sponsored Brands and Sponsored Brands Video campaigns to enhance brand image and visibility
Implementation of Display campaigns that promoted and increased cross-selling, loyalty and repeat purchases
Manual campaign management to ensure precise targeting
The results
Thanks to an overhaul of the Brand Store and 360° media activation, the brand gained visibility, which quickly translated into an increase in its buyer base and accelerated sales.
70% of traffic comes from ads campaigns
40% growth in global sales in 7 months
Brand Store traffic and sales multiplied by 3
