Bjorg: An optimized catalog to accelerate growth
growth in the account's overall sell-out in 2022
growth in media impressions
of sales growth attributed to media
Context
The Bjorg Bonneterre group is present on Amazon through 5 brands that are among the leaders in their category and in the organic world, including Bjorg, Gayelord Hauser and Clipper.
The brand initially approached Bizon to evaluate opportunities on its account. The challenge was also to resolve catalog-related issues, such as product organization and brand content.
The objective was clear: to clean up the catalog and open up growth opportunities for the brands, with a broad scope of possible support for Bizon.
Our action plan
Complete catalog analysis (a total of over 600 ASINS in the various markets) to identify the actions to prioritize and the levers to activate. This first step was key to highlighting all the opportunities and potential for growth.
Global handover to work on optimizing the catalogs of the various brands and revamping their Brand Content (Boutique, visuals, A+, SEO copywriting) to draw customers into the brand universe.
Restructuring of media strategy with a complete analysis of campaigns and the creation of Display ads to increase conversions and branding.
Daily support for Vendor Central operational issues.
The results
After the implementation of our content and the creation of effective media campaigns, the growth results for the group's various brands were unquestionable!
growth YTD 2023
of sales growth attributed to media
growth in media ROAS
