Boosting a brand in the Grocery category: the N.A case
conversion in 2022 (vs. 50% in 2021)
of ACOS in 2022 (vs 2021)
overall account growth
Context
After 2 years of monthly reporting for Nature Addict and managing its media campaigns, the brand wanted to take our collaboration a step further.
As a young brand on Amazon, the main objective was to accelerate its growth and increase its presence on the marketplace.
Bizon's challenge was to provide the brand with the best possible advice to help it achieve its objectives.
Our action plan
Audit to analyze all Amazon growth levers: product performance and selection, availability (stock), operational performance, traffic and conversion as well as their market.
Customized recommendations based on our analysis: lack of visibility and brand content to be optimized.
Mid-catalog rebalancing to reduce dependence on top references and boost sales.
Repositioning the user experience at the heart of content, with optimization of product sheets, A+ content and the store.
Introduction of product variations to boost cross-selling and cross-traffic.
Change of visuals to improve brand image and increase conversions.
New media strategy and increased campaign budget.
Results
Reworked product sheets following an artistic direction guaranteeing better visibility of products and ranges.
51% overall growth in the Amazon account despite a reduced product range.
62% conversion rate in 2022 versus 50% in 2021.
Increase from 14 Asins generating 80% of sales in 2021 to 21 Asins in 2022.
