Garnier boosts its sales on Amazon through strategic SEO optimization
conversion rate when the Bizon version prevails
sales increase when the Bizon version wins
more units purchased per unique visitor when the Bizon version wins
Context
Garnier Skincare challenged Bizon to enhance its impact on Amazon by strengthening its SEO content to improve organic performance.
With 70% of traffic generated on the first page and 94% of users relying on Amazon for research before making a purchase, maximizing product visibility while preserving brand recognition was crucial.
To address this, Garnier enlisted Bizon to conduct a thorough audit and develop a tailored SEO content optimization strategy aligned with its objectives.
Our action plan
Audit: Comprehensive analysis of product listings, including revamping titles, bullet points, descriptions, and keywords to maximize visibility and conversions.
A/B Testing: Tests conducted on a sample group to compare performance before and after optimization, measuring key KPIs such as sales and conversions.
Three key optimization focus areas: Emphasize results, highlight Garnier's skincare routines, and strengthen the brand narrative.
Implementation: Promising results validated, enabling full catalog optimization within two months.
The results
conversion rate when the Bizon version prevails
sales increase when the Bizon version wins
more units purchased per unique visitor when the Bizon version wins
