Establish your brand in a competitive market: the SIGG case
unit sales growth in 2022 (vs 2021)
growth in traffic on product pages in 2022 (vs 2021)
catalog utilization rate in 2022 (versus 49% in 2021)
Context
SIGG is a leading Swiss brand of water bottles for adults and children. The brand has a strong presence in Europe, with major partnerships including Montblanc, Rolland Garros, Formula 1, Supreme and Saint Laurent.
Despite a strong presence in Europe with its renowned partners, SIGG had not managed to establish itself in the USA and gain visibility there, due to a very mature and highly competitive market.
Our action plan
Complete analysis of the U.S. market to better understand its challenges and identify all the growth levers to define the actions to be implemented.
Optimization of brand content (A+, SEO copywriting, store) on Amazon.com, focusing on product technicality and storytelling adapted to each range to increase conversions. One of the aims of the store redesign was to make the customer experience more fluid.
Catalog management (variations, brand content, etc.)
Restructuring of the media strategy to significantly increase visibility.
Operational management to maintain stock coverage.
As part of a launch strategy, integration of new Asins on the American market to increase the brand's presence.
The results
The results will have exceeded expectations, with a meteoric rise in sales and traffic, as well as improved catalog quality and utilization.
At the beginning of 2021, only 59 out of 120 items were generating sales, i.e. an operating rate of 49%. Following our catalog optimization, 118 references were contributing to the result, i.e. almost double, in just 4 months of collaboration.
By 2022, we had added 201 new items to the catalog, bringing the total to 321 items, 298 of which were generating sales - an operating rate of 92%!
of catalog optimized in 4 months
references accounting for 80% of sales in 2022 (vs 17 in 2021)
of sales attributed to media
