Retail Operations, Retail Media & Content: The Winning Trio Behind Weleda’s Product Launch for the 45–70 Audience
NTB* sales during the mid-funnel phase
sales on video formats (SBV)
conversion uplift on the Gentiane range
Context
Weleda aimed to expand its facial care range with a redensifying day cream designed for women aged 45 to 70. The challenge: reach this discerning audience through a strategic Amazon launch that combined product excellence with platform efficiency.
A long-time partner of the brand, Bizon led the launch with a three-pillar approach — brand content, targeted media strategy, and operational management — to maximize both visibility and conversion.
Our action plan
Brand Content:
Creation of product visuals, A+ pages, bullet points, and titles
In-depth work on keywords and enhanced product descriptions
A/B testing to challenge messaging and boost performance
Amazon Media Strategy:
Always-on campaigns across SP, SB, and SBV formats (horizontal & vertical)
Smart segmentation between branded and unbranded queries
Precision targeting to balance discovery with controlled CPC
Retail Operations & Operational Excellence:
Stock monitoring and availability strategy
E-merchandising management
Continuous performance analysis to guide agile decisions
The results
Bizon’s integrated approach helped turn this Weleda product launch into a true Amazon success story. Through strategic content and media optimization, results accelerated quickly. The combined expertise in retail and media strengthened the brand’s presence with a key demographic, all while enabling agile, data-driven execution.
*New to brand
