Succeed on Amazon during a peak event with a multi-lever approach
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Context
During the strategic Black Friday Cyber Monday (BFCM) period, Carte Noire adopted an integrated approach by combining the strengths of Amazon DSP and Sponsored Ads campaigns.
This full-funnel strategy maximized performance at every stage of the customer journey, from discovery to loyalty, while strengthening its position as a market leader.
Our action plan
Our integrated approach aimed to maximize overall performance by combining acquisition, conversion, and retention while strengthening Carte Noire’s presence on Amazon.
Amazon DSP
A full-funnel strategy was deployed with the following objectives :
Acquisition : Attract new buyers through engaging display and video formats, enhancing brand awareness.
Conversion : Drive sales by targeting high-intent audiences with optimized campaigns.
Retention : Encourage existing customers to make repeat purchases, thus building stronger brand loyalty.
Sponsored Ads
Simultaneously, Carte Noire implemented a targeted advertising strategy by intelligently broadening the scope of its keywords to :
Maximize the brand's visibility on Amazon.
Reach a wide range of active potential consumers on the platform.
Optimize ad relevance to effectively convert prospects into buyers.
The results
The combination of the two levers, Amazon DSP and Sponsored Ads, has proven its effectiveness:
Amazon DSP ensured broad and engaging top-of-funnel coverage, boosting brand awareness and attracting a qualified audience.
Sponsored Ads capitalized on this audience to convert purchase intent into tangible conversions, thereby maximizing campaign profitability.
This synergistic approach enabled Carte Noire to stand out in a highly competitive environment while achieving its full-funnel objectives in an agile and efficient manner.
*NTB = New to brand
NTB* (consumers who have not purchased the brand in the past 12 months)
increase in Subscribe & Save program subscriptions
conversion rate
