LUGY: A successful launch on Amazon
increase in sales between October and November
increase in sales between November and December
best-seller ranking in France
Context
Originally, the LUGY brand had no presence on Amazon and very little brand content. Nevertheless, the brand had great potential on Amazon, as the "Magic Tricks" category was under-exploited on the marketplace with top brands whose content was rarely optimized.
The stakes were therefore high: ensure a launch on Amazon in several countries and with a short enough timeframe to be retail-ready before the end-of-year holidays.
Our action plan
Analysis of the levers to be activated and establishment of a retroplanning schedule for a launch before Christmas.
Creation of brand content (visuals, copywriting, SEO, etc.) with optimization and translation for each market.
Deployment of the brand in several countries: France, Spain, Italy, Germany, UK, Poland, Belgium, Sweden, Netherlands.
Launch of a distribution strategy to get closer to consumers.
Implementation of a 360 media strategy with different formats: Sponsored Brand, Sponsored Product, Sponsored Display.
Creation of A+ pages and a brand store to draw users into the brand's universe.
Participation in the Vine program to gather opinions and rapidly develop ranking.
Enrolment in the "Made in France" program for greater visibility
The results
TOP 3 bestseller in its category in France
TOP 4 bestseller in its category in Italy
TOP 13 bestseller in its category in Spain
