Top 4 in 1 month for a brand born on Amazon
marketplaces launched in 6 months
in 1 month in “Towel sets”
in 1 month in "Bath linen"
Context
Originally, the brand Ôhm didn't exist, and only had a logo. It wanted to launch on Amazon, even though the category was already highly competitive, with well-established brands benefiting from high brand awareness, a well-developed marketing strategy and numerous customer reviews.
By adopting the Bizon Boost method (Analyze, Optimize, Accelerate), the main challenge was to put all the chances on their side to accelerate from the launch and enable Ôhm to quickly stand out from the crowd.
Our action plan
ANALYZE
Market study to define sales countries, pricing and assortment types.
OPTIMIZE
Creation and integration of visual and textual content (photo shoots, optimized visuals, SEO, A+ page, Boutique, e-merchandising) on Amazon.fr for the 72 references.
See the Brand Store Ôhm
Creation of variations for each product range, so that the different colors could be presented on the same product sheet and share customer feedback.
Planning shipping for the launch.
ACCELERATE
Creation of defensive and offensive Ads campaigns (Sponsored Products, Brand and Display).
Operational excellence to ensure a smooth launch and retail readiness as quickly as possible.
Results
N°17 and N°23 in 1 month in the “Bath linen” category
N°4 and N°9 in 1 month in the “Towel sets” category
International deployment underway (USA)
